Love Your S&P 500 Fund? Try the Reverse.

This article was originally published on this site

Phil Bak has an awkward sales pitch: Start with the most successful investment strategy of all time, then do the opposite, at modestly higher cost.

No wonder the exchange-traded fund he introduced 1½ years ago, Reverse Cap Weighted U.S. Large Cap, (ticker: RVRS), has just $9 million in assets. These days, that’s barely enough to get two kids into Stanford. The Vanguard 500 Index fund (VFINX) finds that much money in yesterday’s pants. If the T-ball team I coach had an initial public offering…OK, that’s too far. But only…