The rising trend of pet humanization has led to the growth of the pet population across the globe. The number of cat owners is increasing day by day, creating multiple growth opportunities for the cat litter market. A considerable chunk of the population prefers to own cats as they require less space and can be maintained easily indoors. Pet owners are seeking high-quality pet care products owing to their concern for the pets. The pet owners prefer to keep the cats at home due to risk factors involved outside such as adverse climatic conditions which have contributed considerably to the increasing demand for cat litter boxes. In addition, the expanding number of cat owners has also influenced the growth of the cat litter market.
Rise in Online Sales during COVID-19 Pandemic to Impact Growth Trajectory of Cat Litter Market
The onset of the COVID-19 pandemic led to major disruptions in the supply chains. However, pet accessories and food are considered essential items. Thus, there is an upward growth trajectory witnessed by the cat litter market. The restrictions imposed during the lockdowns restricted the movements outside the homes. Hence, people preferred owning pets such as cats for releasing their stress and insecurity.
The online sales of pet-related products augmented owing to the restriction and the individuals could find several options and compare rates and make purchases according to their budget sitting at home. These aspects led to the growth of the cat litter market during the pandemic.
High Spending on Pet Care Products to Bring Immense Growth to Cat Litter Market
The rising disposable income of individuals in developing countries has increased which has increased their spending on pet-related products which may create a positive impact on the growth of the cat litter market. The research and development activities are going on continuously to bring user-friendly and convenient options for cat litter boxes. Innovations such as the clumping cat litter trap solid and liquid waste have less odor than other types of cat litter boxes. The clumped waste can be removed easily out of the box. These developments may bring immense opportunities for the growth of the cat litter market. Additionally, the new launches of cat litters that are natural and eco-friendly are likely to open new growth avenues for the market.
The key market players are investing in bringing new technologies to increase production and make the pets feel happy and healthy. The innovative and odor-free cat litter boxes reduce waste. These boxes protect the pets from pollution and adverse atmospheric conditions effectively. All these aspects have brought immense growth opportunities for the cat litter market. The strategic collaborations by the key players to maintain their market presence. The associations with mergers, acquisitions, joint ventures, and startups expand their market reach. The major players are focusing on product launches to meet the changing needs of customers and offer innovative and sustainable products. All these aspects act as a growth booster for the cat litter market.
North America to Dominate Global Cat Litter Market
North America is anticipated to dominate the global market and may bring significant revenue share in the cat litter market The rising number of cat owners in this region are likely to bring lucrative growth for the cat litter market. Asia Pacific is expected to witness substantial growth owing to the increasing spending on pet care products in this region. Europe is also expected to grow rapidly owing to the rise in research and development activities in this region coupled with the presence of major players in this region. These developments may boost the growth of the cat litter market.