Peter Weedfald is Senior Vice President of Sales & Marketing for SHARP Home Appliances, author of Green Reign Leadership, and avid composer.
For me, for you, for most of us, the major part of our days are spent at work. In The Writing Life, Annie Dillard states: “How we spend our days is, of course, how we spend our lives.” Some estimates propose that the average person will spend over 90,000 hours at work during their lifetime.
It’s no wonder then that our role in business has the power to make or break our happiness and satisfaction in life. In one study, a group of participants who engaged in a creativity primer before completing a test reported a higher sense of well-being than those who did not engage in the primer.
I’ve always said that in the language of business leadership, rule number one is: You’ve got to have creative fun at work. If we spend about a third of our lives at work, it’s essential that we find passion in it.
It is the achievement of creative fulfillment in any work role across any department that can determine the degree of happiness, satisfaction and passion extended to the rest of one’s day — and ultimately one’s life.
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Tapping Into Your Desire To Create
I believe strongly that a person can never use up or exhaust creativity in their lifetime. The more you create, the more you want to create. And the more you want and desire to create, the more you surely will. Indeed, it seems many of us believe the true fountain of youth and route to happiness lies in the creation, curation and deployment of motivating creativity.
Famed psychologist Mihaly Csikszentmihalyi describes creativity as a central source of meaning in our lives. Most of the things that are interesting, important and human, he argues, are the result of creativity. In Creativity: Flow and the Psychology of Discovery and Invention, he writes that when we are involved in creativity, “we feel that we are living more fully than during the rest of life.”
Of course, we know expressive creativity motivates and fuels our youth, as well as our family, lives across a multitude of fun and inspiring disciplines — from sports to singing, drawing, writing, acting, playing games, dancing, playing musical instruments and so much more.
But sadly, too often, teachers in school do not nurture the art of creativity to prepare students for the highly competitive workdays ahead. And likewise, in business, we do not recognize creativity as the most potent fuel for ensuring revenue, profit, market growth and self-happiness, which it truly is.
As an example of self-happiness achieved through creativity, I offer this song to readers, which I composed and performed, titled “LIVE.”
The Power Of Play And Creation
In business, many pine for a team “wacky room” where creativity is smashed together with relevant opportunities across product design, services, marketing, sales, organization, human resources and even supply chain management. All team members should be kindly invited to the wacky room to stretch, exercise and share creative thinking and ideas. As no one person owns creativity, all are invited, all can participate and all can enjoy the wonder of possibility together.
Creativity and imagination are the seeds of cooperation, innovation and market calibration. They are not only the best route to capturing the imagination of consumers: Time and again, they’ve proven themselves essential to a variety of business goals.
Some define creativity as the ability to transcend traditional ideas, rules, expectations, logic, emotions or the like. I contend that it’s indeed creativity, in congress with relevancy, which causes and curates the most effective value proposition to fuel brand capital: product demand.
The best creativity eliminates the need to compete with niggling, purse-proud pricing. Indeed, effective creativity causes brand hunger for more stimulation and more creative medicine.
Emotional Capital Is Business Capital
Creative endeavors can induce a soothing effect within your brain, similar to what many experience in meditation. Meditation is not simply about controlling emotions but about stopping emotions from controlling you. In a similar way, creativity can be wielded to inspire consumer emotions by imagining their point of view, emotions and personal aspirations. It’s not only a driver of emotional capital but also a primary driver of business capital.
Creative fuel partnered with market relevancy can support collaboration, engagement and brand market advantage. It fuels the conversion of dreams and aspirations into reality.
The Role Of Creativity In Market Demand
The goal of any brand is to realize a few more pennies of profit, revenue and market growth than the competition. In today’s marketplace, that often comes down to a company’s ability to stimulate, articulate and accelerate brand engagements through the promise of product advantage.
Creativity impacts us in positive, miraculous ways across our personal lives. For the elderly, creativity is known to prolong life through engagement and self-discovery, cultivating our imaginations and stimulating our hearts and minds. Creativity promotes social interactions and mental wellness while preventing loneliness and depression.
Creativity in any form helps us to decompress, relax and fill our hungry hearts with aspirations and happiness. We pine to admire someone else’s creativity to inspire happiness in ourselves. Perhaps Albert Einstein said it best with the commonly-attributed quote: “Creativity is seeing what others see and thinking what no one else ever thought.”
Creativity can promote inspiration as well as the motivation to achieve our happiest and most successful business and home lives. It offers perhaps the most heartfelt path to satisfaction. Creativity is the only investment that never fails.