Global Ad Tech Market: Emerging Trends, Major Key Players The Trade Desk and AdRoll

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According to the report, The global Ad Tech market size in 2020 is $29.35 Billion and is expected to reach $45.61 Billion by 2028 growing at the CAGR of 5.46% from 2021 to 2028. The major factor driving the growth of the Ad Tech Market is mobile advertising. Mobile devices are becoming increasingly prevalent in the public sphere. Their ubiquity and ease of use as well as the availability of a multitude of applications have ensured their fundamental role in people’s lives. The availability and affordability of these devices, coupled with the large user base, make it a lucrative option for advertisers and publishers.
The increase in the prices of these devices is also driving the growth of the Ad Tech Market.

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The latest research report published by Evolve Business Intelligence examines the impacts of numerous market aspects on the global AD TECH industry including a look at the current market size and forecasts for key segments and regions, the driving forces behind the market, the probable effects from key trends, how all these will affect the business plan, SWOT analysis of critical sectors for each of the key competitors, customers and more! Providing valuable data about conglomerations that are most likely going to have an impact on this industry is essential to any company who plans to properly invest for next 5 years. These findings supplement our initial quantitative study in order to facilitate any new investments or planning traits against threats in existing sectors through a strategic business plan.

Impact of COVID-19

The on-going COVID-19 pandemic has had a significant impact on the industry. Several financial impacts and disruptions have been felt over a long period of time. Our research has interviewed numerous delegates from this industry, across geographical markets to collect information that is helpful for addressing potential challenges the COVID-19 pandemic may cause going forward.
In terms of COVID 19 impact, the Ad Tech market report also includes the following data points:
• Impact of COVID-19
• Government Aids and Policies for Industry Revival
• Companies Recent Developments to Tackle Negative Impact
• Opportunity Window & Post COVID Trend

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Key Players
Some of the major Ad Tech players holding highest market share include The Trade Desk, AdRoll, Criteo and Google. These players use expansion as a key strategy to gain significant market share to compete with market leaders.

The key players profiled in the report are:
• The Trade Desk
• AdRoll
• Criteo
• Google
• MediaMath
• 4C Insights
• InMobi
• Amobee
• Adform
• IgnitionOne

Segmental Analysis

Market Segment By Type with focus on market share, consumption trend, and growth rate of AD TECH Market:
o Cloud-Based
o On-Premises

Market Segment By Pricing Type with focus on market share, consumption trend, and growth rate of AD TECH Market:
o Fixed Monthly Fee
o Ad Spend Commission
o Hidden Bid Markups

Market Segment By End-User with a focus on market share, consumption trend, and growth rate of AD TECH Market:
o In-House Media Buyers
o Ad Agencies
o Website Owners
o App Developers
o Ad Networks

Market Segment By Channel Type with a focus on market share, consumption trend, and growth rate of AD TECH Market:
o Display advertising
o video advertising
o PPC
o social media advertising
o CTV

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Global Ad Tech Geographic Coverage:
• North America
o US
o Canada

• Europe
o UK
o Germany
o France
o Italy
o Spain
o Rest of Europe

• Asia Pacific
o China
o Japan
o India
o South Korea
o Indonesia
o Malaysia
o Rest of Asia Pacific

• Latin America
o Mexico
o Brazil
o Argentina
o Rest of Latin America

• Middle East & Africa
o Saudi Arabia
o UAE
o Egypt
o South Africa
o Rest of MEA

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