Dow's nearly 50-point jump led by gains in Salesforce.com Inc., Walt Disney shares

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Powered by strong returns for shares of Salesforce.com Inc. and Walt Disney, the Dow Jones Industrial Average is climbing Thursday morning. The Dow DJIA, +0.09% was most recently trading 43 points (0.1%) higher, as shares of Salesforce.com Inc. CRM, +1.14% and Walt Disney DIS, +1.01% have contributed to the index’s intraday rally. Salesforce.com Inc.’s shares are up $2.66, or 1.1%, while those of Walt Disney have climbed $1.56 (1.0%), combining for a roughly 28-point boost for the Dow. Also contributing significantly to the gain are American Express AXP, +0.48%, IBM IBM, +0.52%, and Intel INTC, +0.37%. A $1 move in any one of the 30 components of the Dow results in a 6.59-point swing.