Slate gets additional TitletownTech and Wise Ventures investment

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  • VC funds Launch and Charge also invest
  • Mobile-first content creation platform’s users include NFL, NBA and Premier League teams

Slate, the sport-focused social media content creation platform, has secured further seed funding from the National Football League’s (NFL) Green Bay Packers and the Wilf family, owners of the Minnesota Vikings and Major League Soccer’s (MLS) Orlando City.

The US$3.5 million round was led by TitletownTech, the early-stage funding vehicle established by the Packers and Microsoft, and the Wilf family’s Wise Ventures, both of which initially invested last year. The round also included Launch Ventures and Charge Ventures.

New York-based Slate was co-founded in 2018 by Eric Stark, who worked as the NFL’s director of international marketing and content strategy until February 2020, and Michael Horton, who had a stint as an associate producer with the San Francisco 49ers. The content creation platform allows users to quickly create branded content from their phone, which can then be posted directly to their social media channels. Brands have full control over the content in the platform from a dedicated web portal.

Slate was named among SportsPro’s ’20 sports tech ideas to invest in now’ in 2020.

Slate’s roster of partners includes teams in the NFL, the National Basketball Association (NBA), the National Hockey League (NHL), Major League Baseball (MLB), MLS and the Premier League. It also works with major brands in media and entertainment.

The investment adds to TitletownTech and Wise Ventures’ respective portfolios. In August, TitletownTech was part of a US$5.2 million seed funding round for Sports technology enterprise StatusPro VR, which also included the likes of KB Partners, 49ers Enterprises and Haslam Sports Group.

Wise Ventures, which launched in October 2018, has invested in the likes of artificial intelligence (AI) specialist WSC Sports and look-in live streaming platform Buzzer.